Can You Define Your "Purpose" in 7 Words or Less?


Though they're treated as obligatory, mission and vision statements seldom work. They may sound nice, but it's rare anyone is able to connect these often wordy and clichéd statements to their actual day-to-day work.

In this short whiteboard video, I explain how you can create something called a "Touchstone" - a clear, concise statement that sums up your reason for being in 7 words or less.

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